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Privacy Policy

Privacy Policy for Alpine Electronics Pty. Limited

Alpine has implemented and published this Online Privacy Policy to inform you about Alpine’s collection, use, protection, and disclosure of your Personally Identifiable Information (“PII”). You can visit our Alpine Online Shop without disclosing any PII about yourself, but will not be able to purchase any products without disclosing any PII about yourself. If you do submit Personally Identifiable Information by using services such as the Alpine Online Shop, you can be assured that we will use your PII only to support your continuing relationship with Alpine.
From time to time, Alpine may revise this Online Privacy Policy to reflect changes in the law, technology, or company policies. Please review this Online Privacy Policy periodically to stay up-to-date on our most current practices. If you do not agree to these terms, you must refrain from using this website.

Openness and transparency

Alpine.com Pty Ltd (Alpine) is committed to protecting your privacy and respects and upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) (“Privacy Act”). By using this website, you agree to and consent to the collection, use, holding and disclosure of Personally Identifiable Information by Alpine as set out in this policy.

Personally Identifiable Information

Personally Identifiable Information is information or an opinion about an individual whose identity is apparent, or can be reasonably ascertained, from that information or opinion. We collect and use your Personally Identifiable Information with your knowledge and consent. Personally Identifiable Information we may collect from you includes, without limitation, your name, address, email address, telephone number(s), IP address and date of birth.


Alpine will collect Personally Identifiable Information only by lawful and fair means and not in an unreasonably intrusive way. If it is reasonable and practical to do so, Alpine will only collect Personally Identifiable Information about you directly from you. Alpine will not collect Personally Identifiable Information unless the information is reasonably necessary for our functions and activities.

Such information is collected on the Alpine website and online store when you register and purchase products online. The type of Personally Identifiable Information we may collect includes information such as your name, address, telephone and fax numbers, password for purchasing items online, credit card details for payment of purchases, your IP address and email address. Personally Identifiable Information will only be used for the purposes stated at the time at which it is collected

Non-Personally Identifiable Information

We may also collect non-personally identifiable information about your visit to our website or online store based on your browsing activities. This information may include the pages you browse and services you order. This information can be linked with you internally by Alpine but is only collected for website and online store management and internal marketing purposes and is never disclosed to, sold to, or shared with third parties.

Alpine may enter into arrangements with third parties to collect your Personally Identifiable Information in circumstances where the third party notifies you, at the time of collection that your Personally Identifiable Information will be provided to Alpine.

If you use a pseudonym when dealing with us or you do not provide identifiable information Alpine may not be able to provide you with any or all of our services as requested. If you wish to remain anonymous when you use our website do not sign into it or provide any information that might identify you.

Alpine requires individuals to provide accurate, up-to-date and complete Personally Identifiable Information at the time it is collected.

What does Alpine do with your Personally Identifiable Information?

In addition to any purpose notified to you at the time of collection Alpine uses your Personally Identifiable Information for the purposes of:

  • providing our services to you;
  • our internal management needs;
  • our marketing activities;
  • helping us tailor existing or develop new products, services or offers;
  • responding to any inquiries or comments that you submit to us;
  • any other purpose you have consented to; and
  • any use which is required or authorised by law.

Disclosure of Personally Identifiable Information

Alpine may disclose your Personally Identifiable Information:

  • to third-parties we ordinarily engage for the above purposes;
  • any person or entity to whom you have consented to Alpine disclosing your Personally Identifiable Information to; and
  • any person or entity to which we are required or authorised to disclose your Personally Identifiable Information to in accordance with the law.

You authorise us to disclose your Personally Identifiable Information to companies within the Alpine Group for the purposes of and subject to the terms of this Online Privacy Policy. Also, in the event that we undergo reorganisation or are sold to a third party, any Personally Identifiable Information that we hold may be transferred to such reorganised entity or third party for the purposes of and subject to the terms of this Online Privacy Policy. For purposes of this Online Privacy Policy, “Alpine Group” means Alpine Electronics, Inc., any company or entity of which Alpine Electronics, Inc. owns, directly or indirectly, more than 50% of the issued share capital, and any sub-contractors that Alpine Electronics, Inc. or Alpine Electronics of Australia Pty. Limited may use for purposes of server maintenance or information storage. Any such subcontractors will be subject to the same security and confidentiality standards as any other member of the Alpine Group.
Please note that Alpine may also be obliged to disclose your Personally Identifiable Information to meet any legal or regulatory requirements or obligations in accordance with applicable law.
You may contact us at any time to obtain details of Personally Identifiable Information    that we have about you or to request that the information be updated or deleted. Please write to:

Alpine Electronics of Australia Pty. Limited
– Online Privacy –
Po Box 5180
Hallam, Victoria, 3803 Australia

Your request must be signed and include your full name, address and the email address used when registering with us or making an online request.

Access and Management

You may request access to your Personally Identifiable Information in our customer account database, or seek correction of it, by contacting our customer service team. See section 9: Contact information.

Alpine may charge a reasonable fee that is not excessive to cover the charges of retrieving your Personally Identifiable Information from our customer account database. Alpine will not charge you for making the request.

If you believe that Alpine holds Personally Identifiable Information about you in our customer account database that is not accurate, complete, up-to-date, relevant or information that is misleading then you may request its amendment and Alpine will respond to your request within a reasonable time. Alpine will not charge you for correcting your Personally Identifiable Information.

If Alpine no longer needs your Personally Identifiable Information for any the purposes set out in this policy, or as otherwise required by law, Alpine will take such steps as are reasonable in the circumstances to destroy the information or to de-identify it.

Alpine will take reasonable steps to protect the Personally Identifiable Information it holds from misuse, interference and loss and from unauthorised access, modification or disclosure.

Opting Out

At any time you may opt out of receiving direct marketing communications from us. Unless you opt out, your consent to receive direct marketing communications from us and to the handling of your Personally Identifiable Information as detailed above will continue.

Cross-border disclosure

Alpine may transfer your Personally Identifiable Information to a person who is in a foreign country to assist Alpine in providing you with the service that you have requested.

Alpine will take such steps as are reasonable in the circumstances to ensure that the information that is transferred to third parties located outside of Australia will not be held, used or disclosed by the recipient of the information in a manner that is inconsistent with the Australian Privacy Principles.

Contact information

If you require further information regarding this policy or wish to make a complaint about a breach of the Australian Privacy Principles by Alpine, please contact us by mail: Attn: General Manager, Alpine, 161-165 Princes Highway, Hallam Vic 3803. Our office is located at 161-165 Princes Highway, Hallam Vic 3803. A senior member of staff will review your complaint within 5-7 business days and respond to you in writing advising what action(s) Alpine will take as a result of your complaint.

Alpine website

When transmitting Personally Identifiable Information from your computer to the Alpine website, you must keep in mind that the transmission of information over the Internet is not always completely secure or error-free. Other than liability that cannot lawfully be excluded, Alpine will not be liable in any way in relation to any breach of security or any unintended loss or disclosure of that information.

Information Security

Alpine uses technical, physical, and administrative measures to protect your Personally Identifiable Information from unauthorised access, accidental loss, and/or theft. Only authorised personnel or agents are allowed to handle any Personally Identifiable Information that Alpine collects. Such Personally Identifiable Information is stored in password-protected, secure environments that can only be accessed by authorised personnel. However, Alpine accepts no responsibility for any unauthorised access or loss of Personally Identifiable Information that is beyond our control during transmissions over the Internet.


Cookies are small pieces of information sent by a web server to a web browser, which enable the server to collect information from the browser.
Alpine may use Cookies on its website and in emails you have agreed to receive from us. The Alpine website may use Cookies to help personalise your online experience and save you time. You have the ability to accept or decline cookies. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Alpine website. The types of information stored by these cookies may include your Internet Protocol (IP) address, details of your computer system, browser information, geolocation information, and details of pages visited (and for how long) and website functionality accessed. Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your web browser. However, certain aspects of our website or particular functionality may not be available or may not perform optimally if you turn off cookies. Third party vendors, including Google, show our ads on sites on the Internet and serve these ads based on a user’s prior visits to our website. We also use analytics data supplied by these vendors to inform and optimise our ad campaigns based on your prior visits to our website. You may opt out of Google’s use of cookies by visiting the Google advertising opt-out page – click here for information. Additionally, you may opt out of our use of Google Analytics by downloading a browser add-on from Google’s browser add-on page. For complete information on Google Analytics, please visit this page.


Alpine reserves the right to modify this Privacy Policy in whole or in part from time to time without notice and amendments will be effective immediately upon posting of the amended Privacy Policy on the Alpine website.